Data mining Essay Example | Topics and Well Written Essays - 1250 words

Data mining - Essay Example access to phone calls, emails, web searches, bank accounts, financial activity, medical records and school records (Garson, 2006; Berson, Smith, & Thearling, 2000). This paper presents an analysis of data mining practices that are used by the government in order to secure or uncover people’s data. Data mining has many advantages in different fields. As massive data based on the information of thousands of individuals, is analyzed, this gives useful knowledge that can help in many ways. Data mining helps in saving time of the experts to make assessments on their own. Today, tools like the Microsoft SQL Server, Rapid Miner, Rapid Analytics and many other programs has made data mining accessible to everyday business users (Koutonin & Remarque, 2014). The most important use of data mining is in the marketing and retail business. Data of consumers is analyzed to build models which predict the trend of choice of the consumers in the market. This trend can also help in launching a new product according to the demands and likes of the buyers. Data mining is a useful tool in giving financial information to banks about the illegal activities performed by some clients. It helps in tracking the fraudulent card transactions to protect the clients. Data mining has been employed in health care centers to analyze different aspects of health of the people. It helps in deducing results according to the demographics and its use has shown improvement in the medical care of the patients. Operational engineering data can detect fault equipment with the help of data mining and determine parameters that can help in controlling such activity (Rajaraman & Ullman, 2011). Data mining tools are interactive, understandable and work directly on the data to present results. But, there are many disadvantages that have surfaced with the use of this technology tool. The most widely spread criticism is the breach of privacy of individuals. Tools of data mining are not only used by the