Promotional Strategies And Objectives For Promotional...

†¢ For each of the promotional strategies you have identified, develop and describe promotional objectives for that promotional strategy. The objectives should be specific and quantifiable. When you submit this report, you will need to include a covering email seeking agreement on these promotional strategies and objectives. To: Anthony Lee An Sin Subject: Recommended Advertising Strategies and their objectives Dear Anthony Lee An Sin, I have enclosed the appropriate promotional strategies and the related objectives for TTNQ to accomplish in reaching the international markets. These strategies and objectives are functional and achievable taking into considerations of all the related or applicable materials, assets, capital, fact, and other aspects that tangled for execution purpose. Kindly acknowledge me if you have any uncertainty about the strategies Promotional strategies Objectives 1. Media announcement †¢ Increase brand awareness by 5% †¢ Improve sales revenue by 10% †¢ Rise numbers of enquiries by 10% †¢ Increase traffic by 10% 2. Employee functions †¢ Increase customer loyalty by 5% †¢ Expand market share by 6% †¢ Increase profits by10% †¢ Growth sales by 15% Best regards, Yong Suk Chen †¢ Describe the resources that will be required for the promotional activity including staff and materials. Promotional strategies Required staffs Required materials 1. Media announcement †¢ Marketing Communication Manager †¢ Media relations Manager †¢ Marketing Strategy Manager †¢Show MoreRelatedPricing Objectives, Strategies Promotional Mix of a Company6056 Words   |  25 PagesDISCUSS VARIOUS PRICING OBJECTIVES AND DESCRIBE PRICE SETTING TOOLS AND STRATEGIES (BOTH FOR EXISTING AND NEW PRODUCTS) Pricing is one of the major components of the marketing plan, which is a component of a full business plan. Assigning product prices is a strategic activity. The price you assign will impact how consumers view your product and whether they will purchase it. Price also helps differentiate your product from those of your competitors. However, the price you assign must be in lineRead MoreNotes On Trade Practices Act1285 Words   |  6 Pagesin Malaysia. Last but not least, the advertising techniques or activities apply to the target market should not be immoral or in an unethical way which may offend the competitors or customers †¢ Describe the overseas media that can be used for promotional activities. ï‚ § Email marketing: This method can be used to introduce Tropical North Queensland to our targeted market which is Malaysia without geographically and time boundaries, and also cost effective way. For example, we can communicate withRead MorePromote Products And Services For International Markets1653 Words   |  7 PagesPromote products and services to international markets Assessment Task 2: Project – Plan promotional activities Part A: Plan and conduct promotional activities 5 key information sources that can assist you to plan promotional activities in the identified country. Information sources Summarization Culture: https://geert-hofstede.com/ This website demonstrate different cultural dimension by various countries. IT could compare one country to another. This dimension include Power Distance Index (PDI)Read MorePlan The Integration Of Promotional Strategy For A Business Or Product Essay1521 Words   |  7 Pages 11 LO- 4.3: Plan the integration of promotional techniques into the promotional strategy for a business or product. LO- 4.1: Follow an appropriate process for the formulation of a budget for an integrated promotional strategy. 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Promotion the fourth element of the marketing mix is generally divided into five differential tools, all of which contribute to the achievement of marketing objectives. These are: 1. Advertising: paid for space, time or material that promotes any company’s product or service. 2. Sales Promotion: short term incentives and offers that encourage peopleRead MorePromotional and Pricing Strategies1721 Words   |  7 PagesPromotion Strategies 1. Explain what you think would be an appropriate promotions strategy for both of them. In doing so compare and contrast the two promotions strategies explaining why you think they would be similar or different. (50%) Fitness/ Exercise Products and Vacations to Black Women Aged 18-30 Pricing Methods 2. Explain what you think would be the most appropriate pricing method and why. In doing so compare and contrast the two pricing methods explaining why you think they would be similarRead MoreConsumer Health Awareness And Diets Essay1597 Words   |  7 Pages 2.2 Promotional considerations are contrasted for: Consumer NZ †¢ Attract international tourists †¢ Overseas students †¢ Fast food culture common Israel †¢ Attract family and kids †¢ Consumer health awareness and diets †¢ Adapt to consumer life style Business NZ †¢ Familiar brand image †¢ Be on top of fast food industry †¢ Promote healthy life style †¢ Low cost and huge turn over †¢ Repeat business Israel †¢ Get on top of the competitions †¢ Promote more local food style †¢ Encourage more franchiseRead MoreCoordinate Promotional Strategies For Macdonald Essay1077 Words   |  5 Pages Coordinate promotional strategies for MacDonald’s. Evidence requirements 4.1 Promotion resource requirements are agreed, and budgets and targets are established and allocated to components of the promotional mix for specific products in MacDonald’s. Answer: MAC DONALD’S has several ways to address its customer, the marketing communication mix consist of various marketing tools which are discussed below: Product (A): MC CHICKEN SPICY PROMOTIONAL MIX FOR THE PRODUCT BY APPLYING MARKETING TOOLSRead MoreMarketing Plan For A Job For Small Business Owners Essay1551 Words   |  7 Pagesreason that the entrepreneurs get started the first place-passion; expertise and the desire to be your own boss are the main drivers. The truth is that selling is often one of the difficult aspects of the job for small business owners. Having sales strategy will help to focus the attention and ensure that organization can make the most of the every opportunity. Improving sales starts with having confidence and what company have to offer and understands the needs of the customer. This applies to selling